- Competitor-Based Investigation
- By gaining customer insight through your competitors’ markets, you will be able to find out about product areas that none of your competitors cater to and maybe you can.
- By mystery shopping your competitors as potential buyers, you get to know about their prices, policies, promotions and marketing strategies so you can compare them with your company’s.
- By knowing their cost structure for similar products as yours, you will be able to make improvements to your own brand and so attract more customers.
- Assessment of Company Procedures
- A mystery shopper will be able to highlight each and every step of his exposure to your retail outlet; from him seeking staff assistance and receiving customer support, to him finally buying your company product
- Based on the mystery shopper’s report, a business can figure out where the company is falling short and so make modifications to the customer care contract in a way that will benefit potential customers.
- Authentic mystery shopping procedures are intended to answer questions such as; ‘Is the store layout setup in accordance with company policies and guidelines?’, ‘Are the employees vigilant to provide customer assistance when needed?’
- Staff Evaluation
- Upon arriving into a brand store, mystery shoppers fulfil the role of a true customer by specifically asking questions that concern staff behaviour, their knowledge of products, and their efforts in upgrading and maintaining the organisation as well as the cleanliness of the store.
- The mystery shopper will prominently highlight aspects of improvement needed in the store in his mystery shopping report that he would be submitting to the client.
- A mystery shopper’s report serves as a foundation for infusing awareness among employees of how the customer desires to be serviced.
- Hence, mystery shopping brings core areas of a company into the spotlight such as veracity, effectiveness, grooming, professionalism, and knowledge of every staff member.
- In order to be efficient and biased, the mystery shopping tool should be implemented for businesses on a regular basis.
- Valuating Sales Perspective
- There are certain factors which affect the sales of any company’s retail outlet.
- Some of these factors include the tidiness of products on display, the amount of space allocated in between dissimilar products, the positioning of point of sale merchandise for any product that needs to be promoted, the arrangement of products according to the allocated genres for e.g. kitchenware, homeware, car-items, etc., and much more.
- In the absence of management, the retail outlet’s sales tactics and procedures should be just as appealing as in the presence of management.
- Ensuring Your Band Identity Retains Customers
- Improvement based on customer feedbacks ensures customer retention.
- Mystery shopping tool helps to find out if the company team is successfully exhibiting a precise brand image to encourage potential buyers to invest in your product or not.
- If buyers are not identifying the brand in a way that you desire then the company can think over investing more in the brand identity construction.
